Hult Business School

A lead generation
platform for
High Education

Product Discovery process

Product Design

Product Management

Web Development

The client

Hult Business School

The challenge

Hult is one of the most prestigious business schools in the world, with campuses in Boston, San Francisco, London, Dubai, Shanghai, New York, and Ashridge (England). They were aiming to discover a different to generate new students' qualified leads since their traditional methods didn't work well anymore

The solution

After analyzing students' data provided by Hult, we crafted a new interactive lead generation strategy focused on storytelling and digital engagement. A digital visual platform that allowed candidates to discover with facts the radical change of life that studying the one-year MBA global rotation programs will mean for them. Super insightful personalized storytelling based on actual data!

Rocketing the conversion rate thanks to adaptativeness and personalization

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