Fundraising app for blood cancer research got viral

Product Discovery process
Product Design
Product Management
Web Development

The client

Janssen Laboratories

The challenge

Janssen Laboratories wanted to make "Global Blood Cancer Day" a special awareness date, highlighting the importance of information and research to cure and help people suffering from it. It had to be a viral solution focused on rising money through donations

The solution

We designed a funny and simple gamification strategy using smartphone technology. Red balloons are the global symbol of Blood cancer and usually are given as a present for those who donate money in street marketing actions, particularly on "Global Blood cancer day". Based on that premise,  we created a free fundraising  App where the user could make Janssen Laboratories donate 1 € per each balloon they filled by blowing the mobile's microphone
Using technology mixed with gamification for viralizing a good cause
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